Universal Launches Centennial Celebration

Universal will mark its 100thanniversary in 2012, and will commemorate its centennial with a yearlong celebration of its cultural legacy.

This includes the extensive restoration of 13 of the studio’s most beloved titles: All Quiet on the Western Front, The Birds, Buck Privates, Dracula (1931), Frankenstein, Jaws, E.T.: The Extra-Terrestrial, Schindler’s List, Out of Africa, Pillow Talk, Bride of Frankenstein, The Sting, and To Kill a Mockingbird.

Universal Studios Home Entertainment will kick off the celebration on Jan. 31 with a special 50th anniversary release of To Kill a Mockingbird, debuting on Blu-ray for the first time ever. Throughout the year, Universal will pay tribute to other influential films in the Universal library with special events and Blu-ray releases of such iconic classics as Jaws and E.T.: The Extra-Terrestrial, which celebrates its 30th anniversary.

Universal will reveal an updated animated logo tied to the centennial. The animated logo will make its first appearance in front of Dr. Seuss’ The Lorax at its premiere in February, and for that film’s U.S. theatrical release on March 2nd. (The new static version of this logo is unveiled today and is featured at the top of this release.) Other activities surrounding the studio’s 100th anniversary include a vibrant social media campaign, special events, theme park activities, and promotions.

“This is a proud moment for all of us who’ve had the privilege of working at Universal Pictures,” said Ron Meyer, Universal Studios President and COO. “Our centennial is designed to bring special memories back to longtime movie lovers and fans, and to engage new audiences with our extraordinary library of films for the first time. Our goal, 100 years later, is to preserve, restore and continue the iconic legacy of this studio for generations to come.”

Fans and film enthusiasts can start celebrating online today at the official Universal Centennial website, http://Universal100th.com, a one-stop destination dedicated to Universal’s 100 years.

In the spring, select fans will have the opportunity to attend a special gala anniversary celebration on the lot featuring many of the filmmakers and artists who shaped the studios history. In addition, the studio will spotlight the 100th Anniversary throughout various worldwide film festivals and other featured events, panels, and activities.

On April 30, 1912, Universal Film Manufacturing Company filed its certificate of incorporation with the state of New York. In 1915, Carl Laemmle officially opened Universal City, the largest film production facility in the world. Throughout Universal’s 100 years, the studio has served as a home for many of the most talented filmmakers of all time (such as Alfred Hitchcock, Steven Spielberg, Robert Zemeckis, Martin Scorsese, Ron Howard, Peter Jackson, Spike Lee, John Hughes, and Judd Apatow).

Posted on by Bill Desowitz in Animation, Blu-ray, Events, Home Entertainment, Movies, Oscar, Tech

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