Following Risk and Candy Land, Hasbro’s Tonka will also get developed as an animated feature by Sony Pictures Animation in a co-production with Hasbro, and Happy Madison Prods. Hasbro CEO Brian Goldner and Hasbro’s SVP and managing director of motion pictures, Bennett Schneir, will serve as producers and the script will be written by Fred Wolf.
Bob Osher, president, Sony Pictures Digital Prods., said, “In its 65 years, Tonka has become more than a toy or a brand –- Tonka trucks are a rite of passage for kids all around the world.”
Michelle Raimo-Kouyate, president of production for SPA, added, “Fred and our friends at Happy Madison and Hasbro have a truly inventive take on what it means to be ‘Tonka tough’ that will translate the multi-generational appeal of this world-renowned brand into a fun animated adventure for the whole family.”