Marc Petit Leaves Autodesk

Marc Petit, head of Autodesk’s Media & Entertainment division, has departed the company to pursue other initiatives. He served as SVP since 2002 after working at Softimage for nearly a decade.

Petit has been at the vanguard of propelling virtual production, finding new ways of standardizing and optimizing VFX workflows to “take full advantage of globally distributed production resources.” To that end, Autodesk has been working with major studios “to develop and package workflows that address these challenges,” Petit said earlier this year. Virtual production and 3-D are particularly earmarked to expand the storytelling and visual potential in a post-Avatar paradigm shift. In fact, Autodesk is working with Lightstorm Ent. and Weta Digital to develop the next-gen technology for the Avatar sequels.

According to a company statement, “Chris Bradshaw, Autodesk SVP of Reputation, Consumer, and Education, will act as the head of the M&E product group while we search for Marc’s replacement, while Marc Stevens and Chris Young will continue to lead the individual M&E product management and product development teams respectively. Stig Gruman, VP of M&E Worldwide Sales, and Mark Strassman, VP of M&E Industry Strategy and Marketing … run sales and marketing as before.”

Petit’s departure comes on the heels of disappointing revenues for Autodesk in the third quarter (500 staff were laid off in August). Revenues for M&E were down 9% from the previous year, attributed to the transition to mobile gaming, according to Jon Peddie Research.

Posted on by Bill Desowitz in 3-D, Animation, Movies, performance capture, previs, Tech, VFX, Videogames, Virtual Production

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