LACMA Presents Bond Opening Credits Exhibition

This weekend LACMA celebrates the 50th anniversary of 007 with …Is James Bond, the first exhibition featuring the complete opening credits from the current 22 Bond films produced by Eon Prods. Co-organized by LACMA and Loyola Marymount University’s School of Film and Television (SFTV), the exhibition runs June 9-Sept. 9.

The exhibition takes place in the Art of the Americas Building at LACMA. The opening credit sequences
are thematically grouped and displayed on a series of 40” monitors. Audio for each sequence is
available via headset, and the full set of sequences are also looped and projected with audio in a large
format with sound on one wall of the gallery.

SFTV Dean Stephen Ujlaki says, “Bond’s impact on popular culture is immense, from music to fashion
and automobiles, and on the business side, the people who advanced the franchise deserve immense
credit, among them LMU alumna Barbara Broccoli, and Eon Productions.”

“Beginning with Dr. No, the opening credits, created by Maurice Binder, have functioned as pieces of art that comment on the films, while remaining separate from them,” says Elvis Mitchell, curator for Film Independent at LACMA. “The Bond title sequences are a unique and groundbreaking exercise of cinema calculated to resonate as discrete pieces that in no way further the story, but immerse us in the sensibility of 007, filmmaking as daring as the title character.”

Maurice Binder (1925-1991), a film title designer, was best known for his work on fourteen James Bond
films. Two sequences in particular are trademarks and staples of the James Bond films: the gun barrel
sequence for the opening titles of the first Bond film, Dr. No, released in 1962, and the sequences
featuring women performing as dancers, jumping on trampolines, or shooting weapons. Binder was
succeeded by Daniel Kleinman as the title designer for 1995′s GoldenEye. Prior to GoldenEye, the only
Bond movies Binder did not create the opening title credits for were From Russia with Love (1963) and
Goldfinger (1964), both of which were designed by Robert Brownjohn.

LACMA, in partnership with Film Independent, will also screen James Bond double features every Thursday in July and September. A full list of films and times will be posted at

Posted on by Bill Desowitz in Animation, Below the Line, Clips, Education, Events, James Bond, Movies, Tech

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