IMAX and Dolby Play Laser Tag with Rival Projection

IMAX launched its next-gen laser projection system at the TCL Chinese last week, while rival Dolby Vision gets Disney on board with Tomorrowland and Inside Out.

IMAX touted its $60 million, dual 4K system for greater image and sound at the TCL Chinese Theater in Hollywood, where Furious 7 is currently benefiting from the tech uplift.  Meanwhile, Dolby announced its rival 4K projection system called Dolby Vision, which will roll out this summer with Disney’s Tomorrowland (May 22) and Pixar’s Inside Out. (June 19). (Disney’s Jungle Book will be the third release on April 15, 2016.)

Dolby Vision uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology and a contrast ratio greater than current digital projection systems.

However, IMAX remains unrivaled when it comes to large-format exhibition, which was evident during its impressive presentation. Ironically, Brad Bird’s Tomorrowland and Mission: Impossible — Ghost Protocol were among the standouts (which also included clips and trailers from  Furious 7,  the Star Wars: The Force Awakens teaser,  Interstellar and How to Train Your Dragon 2). It was as if a veil had been lifted with blacker blacks, whiter whites and extraordinary sharpness and contrast for a more visceral experience (see the featurette below).

You notice so much more — from the stubble on George Clooney’s face to the sweat on Tom Cruise’s to the star field accompanying the Star Wars logo to the leathery skin on Toothless. Color saturation is more intense in Tomorrowland, greater contrast allows Matthew McConaughey’s truck in Interstellar to still be discernible as it falls off in the distance. What’s more, there’s no fall off in brightness when watching 3-D.

Read the rest at TOH/Indiewire.

Posted on by Bill Desowitz in 3-D, Animation, Clips, Crafts, Movies, previs, Sound, Tech, VFX, Virtual Production

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