Autodesk Comes out Smoking at NAB

NAB started out auspiciously today with Autodesk’s important announcement that Smoke 2013 is not only completely redesigned for the average editor — and not just the VFX pro — but that it also offers all of its high-end features at an affordable new price of $3,495 (a substantial drop from $15,000) . Autodesk Smoke 2013 video editing software is repackaged with an easier interface for a fall release as an all-in-one tool for the Mac.

“Autodesk combined over 20 years of visual effects leadership and customer feedback to create video editing and effects software that serves the current and evolving marketplace for high-quality video content. Early feedback has been gratifyingly enthusiastic,” said Marc Petit, SVP, Autodesk Media & Entertainment.

A recent Autodesk-commissioned survey of film and video production companies found that editors and studio owners are grappling with limited budgets, file management complexity, and tight project timelines. Of the respondents, 42% cited dealing with different file formats as one of the biggest challenges with current editing and finishing tools. In the survey, 82% called out Smoke software’s support for HD and higher resolution formats, and 60% its all-in-one package as the most valuable features to help combat production complexity and streamline their post-production workflow. The research illuminated a thriving professional video market with more Hollywood blockbuster-quality content required for web, new mobile platforms, interactive advertising, and traditional broadcast.

The professional video market is eagerly awaiting an improved post-production workflow and demanding pipeline efficiency. The new all-in-one Smoke, with its unified editing and effects workflow, can be that tool. Smoke can help editors simplify their workflow, centrally manage their media, work interactively with high-res media throughout their projects, and deliver high-end content.

To watch live streaming and on demand presentations from the Autodesk NAB booth, including Evan Schechtman’s integrated Final Cut Pro X to Smoke workflow for Grey Goose vodka, visit http://area.autodesk.com/nab2012.

Key Features
–The Smoke User Interface
(UI): An intuitive all-in-one creative workflow that combines track-based editorial, industry-standard editing conventions and proven Autodesk creative tools.
–ConnectFX: Powerful node-based compositing inside the timeline for high-end effects and advanced compositing without leaving the editorial environment.
–Creative Tools: A robust toolset with proven high-end finishing tools, Action for true 3D compositing, the Color Warper for professional grading and color matching, the Master Keyer for one-click chroma keying and stereoscopic 3-D editing and VFX.
–MediaHub: A modern approach to working natively with the most common formats that facilitates managing all project media from ingest to edit to effects and archiving.
–Lower System Requirements: Runs on the most recent generation of Apple iMac and MacBook Pro systems using high-bandwidth Thunderbolt storage and IO bringing true high-end video effects to flexible desktop and mobile workflows.

Posted on by Bill Desowitz in 3-D, Animation, Editing, Events, Movies, Tech, VFX, Videogames, Virtual Production

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