ADG Wants to Organize Previs Artists

Visual effects artists aren’t the only ones being courted by guilds and unions: The Art Directors Guild, Local 800 of the IATSE (ADG), wants to organize previs artists, and has launched an informational site called Artists for Direct Action.

“It’s a natural fit for previs talents to be represented by the Art Directors Guild,” said president Tom Walsh in a prepared statement.  “Our new site will let them know what they can do to claim for themselves the rights all other ADG members currently enjoy.”

ADG claims a long history of visualization synergy with previs artists through its existing crafts professionals: production designers and art directors; scenic and graphic artists; set designers and model makers, illustrators, storyboard, and matte artists.

ADG organizer Peter Koczera noted the guild’s new website will be regularly updated and that he personally is available 24/7 to guide previs artists through the procedures they may follow to assert their rights as artists in the workplace.

It just so happens that I have a prominent association with both the ADG and The Previsualization Society. In fact, I moderated a day-long previs session at the ADG back in January 2008 that directly led to the formation of the Society (see above photo). So I understand the craft of previs and its importance to the industry, and the tug-of-war that exists in a competitive but mutually respective turf war. Moreover, I also understand and appreciate the artistic importance of the crafts associated with the ADG, and how they are leading the way in a whole new digital paradigm.

Thus, in trying to be balanced, I reached out to the Society and got the following response:

“The Previsualization Society, a non-profit trade organization, was formed for a singular purpose — educating professionals who consume and practice previs in order to maximize the effectiveness of the process. A previs department collaborates with a wide range of disciplines and departments from one end of production to the other. Everyone involved needs to be working together toward a common purpose, and the Society has been tasked to focus on fostering the necessary understanding. The ADG was the original anchor and host of the ASC-ADG-VES Joint Technology Subcommittee on Previsualization. The first announcement of The Previs Societies existence was made at ADG headquarters. The Previs Society will continue to pursue our mission of education regardless of what actions the ADG takes in pursuit of its goals.

“The Society was formed to be a collaborative voice for the previs discipline. ADG seems to want to draw the Society into the debate over whether unionization  is right for employees and employers involved in previs. The Society is not the forum for this debate and should not be drawn into it.

I will definitely be exploring this further.

Posted on by Bill Desowitz in 3-D, Animation, Below the Line, Movies, Production Design, Tech, VES, VFX, Virtual Production

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